We’ve all had big decisions to make, right? Whether it’s about starting an event business, working for an event company, or what kind of clients to work with.
You’ve got important decisions to make about who to work with but you’re torn because you want to plan events. Period. And you wonder that if you plan all types of events, you’re playing it safe so many clients will hire you.
When it comes to choosing your event niche, here’s what you should consider:
- How to decide which event niche is right for you
- About the different types of events and the benefits of choosing a niche rather than offering event services in every type of event niche
- Why it’s important to identify what you’re qualified to do, what you value and what you enjoy doing
In order to choose a niche, let’s first talk about the two types of events to consider.
Corporate Events
Corporate events can be seminars, workshops, product launches, promotional events, fundraisers, executive retreats, team building events, or incentive events. It can also be a company, nonprofit, or charity event – anything that focuses on increasing community visibility and allows organizations to get their marketing message out to the world
Social Events
Social events include weddings, birthdays, anniversaries, reunions or holiday celebrations. Really, this refers to any event where socializing is expected and encouraged!
What event type speaks more to you? Do you agree that choosing a specific event niche is the key to success, or would you prefer to be a master of all? Let us know by leaving us a comment below!
Happy planning!
