When it comes to planning events this summer, here are some notable trends to pay attention to.

Small Is the New Big

In the past, people judged the success of an event by how many people attended. That’s not the case anymore. Instead, gear your event toward a niche audience.

Women Taking Adventures Alone

Eighty percent of travel decisions are made by women, and their adventures amount to $125 billion in travel spending, according to Forbes.  Additionally, not all women who are traveling are looking for stereotypical activities such as spa getaways. Many seek adventure and unconventional experiences.

Journeys With Virtual Reality

Millennials are the largest generation and also the youngest generation with disposable income. Because of that, event organizers and businesses need to tailor experiences to their interests. That means that new and exciting technology is a must.

Rise in Politicized Events

Both 2016 and 2017 have seen a rise in events and demonstrations focused on political topics, and this doesn’t appear to be stopping anytime soon.

Health and Wellness Is Still Trending

Health and wellness activities, events, and retreats have become increasingly popular over the last few years, and they remain high on the list of leisure trends for the summer of 2017.

Happy planning!