Instagram Live stories has been out for a while now and is featured first in this Instagram Stories line-up. Here’s how you can take advantage of it!

1. Want prime real estate on Instagram without investing more in ads? Go Live! Unlike Facebook Live, Instagram Live stories disappear once the broadcast is over.

2. Set detailed engagement goals around comments and Likes. Don’t use Instagram Live only as a “behind-the-scenes” look at “normal Instagram” photos and videos. That can work sometimes, but you’ll get the most return from Instagram Live if you view it as its own universe, with its specific variation of your brand feel and original programming.

3. Don’t turn off the comments – open your brand up to feedback, and you may be pleasantly surprised at what comes in. Use this feedback to inform future content, on Instagram Live and beyond, and switch off those comments only if the water gets too hot.

4. Make getting featured in the Top Live category a quarterly goal for your Instagram Live program. Make sure you’re promoting your Instagram Live programming on other social channels to draw more eyes and more engagement, which are likely to get you featured here.

Happy planning!