The events industry is one that continues to grow tremendously year after year, so making a name for yourself can sometimes be hard to do. One key objective whether you’re a newbie to the events crowd, or an accomplished planner is to develop your own signature brand.
Here are a few ways you can start to develop your brand!
Pull Out All the Stops
Go into creating your own brand with an all-encompassed, positive attitude. In other words, you’re the CEO/President/Chief of Everything for your own personal company that represents you. Think of everything that makes you stand out from your peers. What is unique about the way you plan events?
What special touch do you like to add on to events? Figure out these key elements that will represent YOU within your industry, and those will become your signature trademark and help showcase your personal brand.
Set Goals and Ask Questions
Make a list of goals you want to accomplish as you work towards developing your brand. Where do you see yourself in the next three to six months? Where do you want to be in a year? What are your passions and strengths you want showcased in your brand?
Maybe you have the best creative themes for every event you plan? Create a spreadsheet highlighting all of the awesome attributes your colleagues say you are succeeding at, and then incorporate those phrases or power words into your personal brand.
Pay Attention to Details
When defining your personal brand, keep in mind everything you do will contribute to your brand. This means make sure everything you message online – whether it’s on your own personal blog, website, social media channels, or quotes in your email signature, are professional and unique to the brand you are creating for yourself. Beyond what you write online, the way you appear in the real world also plays a big impact into your personal brand.
Spread the Word
Once you have set your goals and have a good baseline for the type of personal brand you want to strive for, be sure to communicate your brand via social outlets, blogs and/or your own website. As an event planner, your voice can become lost in the sea of tweets, blogs or Instagram posts, so find ways to stand out.
Developing your own personal brand as an event planner can be very exciting, and something all event planners should take time to do in order to stand out from the crowd. There are so many amazing planners online who are known for their spunky themes at events, or hardcore checklists and coordinating tips. What type of brand do you think you have? Happy planning!